REPRESENTATIVE PHOTOErik Mclean / PexelsOur verdict
7.8 / 10The Ford Bronco is the most capable and characterful off-roader available in the UAE under AED 300,000. Its modular body, G.O.A.T. terrain modes, locking differentials and formidable ground clearance make it genuinely trail-ready — not just road-going posture. The 2.7L V6 in mid and upper trims provides strong real-world performance. On-road manners are rougher than crossover SUVs and rear-seat comfort is not class-leading, but for buyers who actually want to explore the UAE's wadis and dunes, nothing else at this price comes close. Note: the Bronco Raptor (3.0L V6, ~AED 420,000) is sold by Al Tayer as a separate model.
Who it's for — Adventure-seekers and off-road enthusiasts in the UAE who want a purpose-built trail rig that can also serve as a daily driver.
PROS
- +Class-leading off-road hardware — 282mm clearance, locking diffs, sway bar disconnect
- +G.O.A.T. terrain modes and Trail Control make off-roading accessible
- +Removable roof and doors for open-air driving
- +Strong 2.7T V6 with 542 Nm from mid-spec upward
- +Iconic styling that turns heads on UAE roads
CONS
- –Body-on-frame ride is noticeably firm on UAE highways
- –Rear legroom tighter than rival family SUVs
- –Fuel economy is below average — 10–12 L/100km
- –Boot space modest for its overall footprint
- –Fewer UAE dealer locations than Toyota or Nissan
Specifications
POWERTRAIN & PERFORMANCE
DIMENSIONS & CAPACITY
Features
SAFETY & ADAS
Front, side and curtain airbags
Automatic emergency braking with pedestrian detection
Lane-keeping aid with lane departure warning
Blind-spot information system
Active detection when reversing
Electronic stability control with roll mitigation
Rear-view camera with guidelines
Surround-view camera
Low-speed off-road cruise control
COMFORT
Dual-zone automatic climate control
Heated front seats
Ventilated front seats
Modular hardtop with removable panels
Keyless entry and push-button start
Power-assisted tailgate
Goes Over Any Type of Terrain — seven selectable terrain modes
Front electronic sway bar disconnect for off-road articulation
Front and rear electronic locking differentials
Rear-wheel braking to tighten turning radius off-road
ActiveX perforated leather seating
INFOTAINMENT
8-inch SYNC 4 touchscreen (Big Bend); 12-inch SYNC 4 (Outer Banks and above)
Wireless Apple CarPlay
Wireless Android Auto
12-inch digital instrument display
12-speaker B&O premium sound system
Qi wireless charging pad
Multiple USB-C ports front and rear
Ford SYNC 4 with cloud-connected navigation and OTA updates
Trim ladder
| PRICE | AED 193,095 | AED 256,000 | AED 270,000 | AED 284,000 |
| POWER | 300 hp | 330 hp | 330 hp | 330 hp |
| 0–100 KM/H | 8.2 s | 7 s | 7 s | 6.7 s |
| FUEL | Petrol | Petrol | Petrol | Petrol |
| ECONOMY | 12 L/100km | 10.3 L/100km | 10.3 L/100km | 10.3 L/100km |
| DRIVE | 4WD | 4WD | 4WD | 4WD |
Ford
Trucks and V8s are durable and hold value; some smaller models are less robust.
American workhorse engineering — strongest on its pickups, big SUVs and the Mustang.
In the UAE — Big body-on-frame Fords suit UAE roads and keep their value.
Where to get it
Official listings are GCC spec. Grey-market imports may be other specs (US, Chinese, Japan) — always confirm the spec, as it affects warranty, A/C cooling and resale.
BUY FROM
RENT FROM
Rental partners coming soon
Warranty — 3 years / 100,000 km · Standard GCC warranty. Al Tayer Motors offers extended warranty and service contracts at point of sale.
Frequently asked
How much does the 2026 Ford Bronco cost in the UAE?+
The Ford Bronco ranges from AED 193,095 (Big Bend) to AED 284,000 for the top trim in the UAE, GCC spec.
Is the Ford Bronco worth buying?+
Caralog rates the Ford Bronco 7.8/10. The Ford Bronco is the most capable and characterful off-roader available in the UAE under AED 300,000. Its modular body, G.O.A.T. terrain modes, locking differentials and formidable ground clearance make it genuinely trail-ready — not just road-going posture. The 2.7L V6 in mid and upper trims provides strong real-world performance. On-road manners are rougher than crossover SUVs and rear-seat comfort is not class-leading, but for buyers who actually want to explore the UAE's wadis and dunes, nothing else at this price comes close. Note: the Bronco Raptor (3.0L V6, ~AED 420,000) is sold by Al Tayer as a separate model.
Who should buy the Ford Bronco?+
Adventure-seekers and off-road enthusiasts in the UAE who want a purpose-built trail rig that can also serve as a daily driver.
What are the pros and cons of the Ford Bronco?+
Pros: Class-leading off-road hardware — 282mm clearance, locking diffs, sway bar disconnect; G.O.A.T. terrain modes and Trail Control make off-roading accessible; Removable roof and doors for open-air driving; Strong 2.7T V6 with 542 Nm from mid-spec upward; Iconic styling that turns heads on UAE roads. Cons: Body-on-frame ride is noticeably firm on UAE highways; Rear legroom tighter than rival family SUVs; Fuel economy is below average — 10–12 L/100km; Boot space modest for its overall footprint; Fewer UAE dealer locations than Toyota or Nissan.
Is the Ford Bronco reliable, and does it hold its value?+
Ford has average reliability and average resale in the UAE. Trucks and V8s are durable and hold value; some smaller models are less robust.
How fast is the Ford Bronco?+
The Ford Bronco makes 300 hp and does 0–100 km/h in 8.2s (top speed 180 km/h).
What is the fuel economy of the Ford Bronco?+
The Ford Bronco returns about 12 L/100km combined.
How many seats does the Ford Bronco have?+
The Ford Bronco seats 5, with 500 litres of boot space.
Where can I buy the Ford Bronco in the UAE?+
Available from Al Tayer Motors, Premier Motors. 3 years / 100,000 km warranty.
What are the alternatives to the Ford Bronco?+
Cross-shop the Toyota 4Runner, Jeep Wrangler, Land Rover Defender 90, Nissan Patrol, Lexus GX.